GE has developed a new website to emphasize alternative energy sources. This website uses your computer's camera to track a piece of paper that you print out. The results are like nothing I've seen before.
Try it for yourself at http://ge.ecomagination.com/smartgrid/#/augmented_reality
It's pretty amazing.
If it isn't working, or you don't have a webcam, check out this video from the creative director at Ogilvy. He claims the website is Web 4.0. Which I think is pretty impressive.
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This is a blog. It's mostly about Marketing on the Internet. It might be about other things at some point.
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